Learn how AdSense works. AdSense automatically sends ads to your site based on a few different criteria:
Contextual targeting. AdSense crawlers scan your page, analyze your content, and serve up ads designed match your content. They do this using keyword analysis, word frequency, font size, and the link structure of the web.
Placement targeting. This allows advertisers to choose to run their ads on specific subsections of a publisher's website. If your website matches an advertisers criteria, their ad will appear on your page.
Interest-based advertising. This lets advertisers reach users based on their interests and the user's previous interactions with them, such as a visit to their website. Google's Ads Preferences Manager allows users themselves to choose their interest categories, which further helps advertisers focus their ad campaigns. This method is good for monetizing your site more efficiently, as it increases the value for advertisers and provides a more relevant experience for users.
Contextual targeting. AdSense crawlers scan your page, analyze your content, and serve up ads designed match your content. They do this using keyword analysis, word frequency, font size, and the link structure of the web.
Placement targeting. This allows advertisers to choose to run their ads on specific subsections of a publisher's website. If your website matches an advertisers criteria, their ad will appear on your page.
Interest-based advertising. This lets advertisers reach users based on their interests and the user's previous interactions with them, such as a visit to their website. Google's Ads Preferences Manager allows users themselves to choose their interest categories, which further helps advertisers focus their ad campaigns. This method is good for monetizing your site more efficiently, as it increases the value for advertisers and provides a more relevant experience for users.